In recognition of his entrepreneurial spirit and business acumen, Youssef Fares, founder and CEO of OliveTrade, was ranked amongst the executive top 5 entrepreneurs in a review by Executive Magazine; Since the inception of OliveTrade back in 2004, he successfully developed a comprehensive and innovative range of select olive derivative products under Zejd brand name, penetrated the local market of high-end retail shops and Horeca, expanded the business internationally, launched House of Zejd, a franchise ready specialized olive derivative concept store, all while winning prizes, awards and competitions.
Barbara Massad embarks on an immersive journey into the olive oil world with Youssef Fares, the founder and CEO of Olivetrade to discover olive picking practices, learn about olive oil extraction techniques and practice extra virgin olive oil tasting
"Youssef Fares is a boy at heart with a lot of knowledge about olive oil production. This line of business has been passed on from generations starting with his grandfather. Youssef has taken modern technology to make the highest quality extra virgin olive oil with his brand name Zejd, made in Lebanon. He prides himself on the olive trees in his native village in Bayno, Akkar - north Lebanon. I have visited the village many times for different reasons and occasions and find it quite charming."
I hope you enjoy this trip in Youssef's world
With the commitment to consistently produce and provide consumers with quality and safe products that meet their expectations and satisfaction, Olivetrade elected to implement, operate and maintain a Food Safety Management System in compliance with applicable regulatory food safety requirements.The acquired ISO 22000:2005 certification is a means to ensure the application of proper hygiene practices and the control of food safety hazards throughout its manufacturing processes.