Horeca Lebanon 2024 was a great platform to showcase Zejd and Zeytna flagship brands within the QOOT cluster stand displaying Lebanese innovation in food and beverage.
Zejd is an exclusive gourmet brand of innovative Lebanese themed olive derivatives, featuring outstanding extra virgin olive oils, tasteful appetizers, exotic delicacies, as well as emblematic condiments and spices.
Zeytna is a select brand, typical in taste and character, covering a range of olive oils, table olives, olive pastes, and pomegranate molasses that perfectly season Lebanese cuisine.
It was also an exciting opportunity to network with local actors from the foodservice and hospitality industries and connect with international distributors under the hosted buyers program.
Customers interest in Zejd and Zeytna was rewarding; and the facilitation of the Lebanon Agrifood Innovation Cluster and the Association of Lebanese Industrialists was valuable.
Olivetrade participated in the 25th National Extra Virgin Olive Oil Contest held during HORECA 2018 and organized by Hospitality Services, where over 40 national extra virgin olive oil producers from different regions of Lebanon were judged by an international and local panel of experts.
Amongst the medals awarded to the best oils, Zejd, won the first prize for the “Ripe Fruitiness” category linked to a quantity bigger than 2000 Liters.
In an effort to expand its reach to Latin America, Olivetrade participated in Lebanon Fest held in both Sao Paolo and Rio de Janeiro, Brazil under the patronage of both the Lebanese Consulates General of Rio de Janeiro and Sao Paolo, and bringing together 20 Lebanese companies in an exhibition of agri-food products, a fair with typical foods, cooking workshops, as well as a business seminar between Lebanese and Brazilian entrepreneurs.
The event was an opportunity for Olivetrade to present its ZEJD and Mediterranean Olive Drops product ranges of extra virgin olive oils and olive derivative products as well as its House of Zejd franchise ready concept store.